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  • 服装店五种布局需掌握
  • 本站编辑:杭州品亿商业展示有限公司发布日期:2020.10.21
一家店铺的布局所影响的效益不会短时间体现出来,只要时间一长,便能看得出店铺的布局是能影响到店面的相关效益的。因此,服装店布局的重要性不可忽略,只有有效合理的服装店布局才能恰当地展现出服装产品的特性、
The effect of the layout of a store will not be reflected in a short time. As long as the time is long, we can see that the layout of the shop can affect the relevant benefits of the store. Therefore, the importance of clothing store layout can not be ignored. Only effective and reasonable clothing store layout can properly show the characteristics of clothing products
质感和理念,让消费者全面看到产品的信息,了解产品的功能,刺激消费者的购买欲望。那么店铺要如何布局呢?衣联网小编来为大家说一下常用的布局有5种类型:
Texture and concept, so that consumers can fully see the product information, understand the function of the product, stimulate consumers' desire to buy. So how to layout the store? The Internet of clothes small editor to tell you about the common layout, there are five types:
1.直线式布局
1. Linear layout
这种布局又称沿墙式布局。在这种布局中,柜台、货架都沿墙成直线摆、设。这种形式不受营业场所大小或墙角弯度的限制,能够陈列展示较多的商品,是最基本的设计形式。因其较为便利店员拿取商品,能够随时补货,有利于节省人力。所以,服装商品多使用该布局,尤其是中小外贸品牌服装店,更是钟情于此。
This layout is also known as along the wall layout. In this layout, the counters and shelves are placed and set in a straight line along the wall. This form is not limited by the size of the business place or the corner curvature, and can display more goods, which is the most basic design form. Because it is more convenient for shop assistants to take goods, they can replenish goods at any time, which is conducive to saving manpower. Therefore, clothing goods use this layout, especially small and medium-sized foreign trade brand clothing stores, is more in love with this.
2.岛屿式布局
2. Island layout
这种布局是指柜台以岛状分布,四周用柜台围成封闭状,中间设置货架。这种布局可以摆设成圆形、长方形、三角形等形状。多用于销售体积小的外贸服装,它能充分利用室内光线和空间,为卖场争取到更多的有效面积。基于岛屿自身的形状,它能随地形和营业场所支柱等情况来装饰店铺空间,起到美化的作用。但缺点在于,不利于上货补货,且面积有限,所能陈列的商品不多。
This layout means that the counters are distributed in island shape, surrounded by counters in a closed shape, and shelves are set in the middle. This layout can be arranged in the shape of circle, rectangle, triangle, etc. It can make full use of indoor light and space, and strive for more effective area for the store. Based on the shape of the island itself, it can decorate the shop space according to the terrain and the pillars of business places, and play a beautifying role. However, the disadvantage is that it is not conducive to replenishment, and the area is limited, so there are not many goods to display.
3.斜角式布局
3. Inclined angle layout
该布局是指利用店内的设备和建筑空间,如柜台、货架等与室内的柱子围成斜角形状的布置。它将能为室内增加延伸的视觉效果,让内部布局变化具有空间性。
The layout refers to the layout that uses the equipment and building space in the store, such as counters, shelves and so on to form an oblique angle with the indoor columns. It will be able to increase the visual effect of the extension of the interior, so that the interior layout changes with space.
4.陈列式布局
4. Display layout
这种类型的不仅是指在营业场所中央,设置若干陈列柜、货架等,展示各种商品,前边摆设若干柜台销售。在这种布局里,店员的工作区域和顾客区域重合。两者都在同一区域活动,可以活跃卖场的人气,形成互动的卖场氛围,也有利于提高服务质量,是一种比较自由、灵活的设计形式,逐渐被广大服装店经营者采用。
This type not only refers to setting up a number of display cabinets, shelves, etc. in the center of the business place to display various commodities, and to set up a number of counters in front of them for sale. In this layout, the working area of the shop assistant coincides with the customer area. Both activities in the same area can activate the popularity of the store, form an interactive store atmosphere, and improve the service quality. It is a relatively free and flexible design form, which is gradually adopted by the majority of clothing store operators.
5.格子式布局
5. Grid layout
该布局类型结构严谨,是一种十分规范的布局方式,能够轻易博得顾客的信任。一些服装店铺,在格子布局里,所有的柜台设备在摆放时互成直角,构成曲径式通道。这种布局,能产生顾客形成的人流由人口经过布满商品柜台的曲径通向店铺出口的一种动力效果。给人以井然有序的印象。同时,格子式布局大多用于敞开销售,能让顾客进入自选,满足现代顾客对自由、闲适的购物环境的追求。
This layout type has strict structure and is a very standard layout mode, which can easily win the trust of customers. In some clothing stores, in the grid layout, all the counter equipment is placed at right angles to each other, forming a curved channel. This layout can produce a dynamic effect of the flow of people formed by customers from the population through the winding path full of commodity counters to the outlet of shops. Give the impression of being in order. At the same time, the lattice layout is mostly used for open sales, allowing customers to enter the optional, to meet the modern customers' pursuit of free and leisure shopping environment.